From 1–4 February, Willems Bakeries exhibited at ISM 2026 at Koelnmesse in Cologne. We were delighted to welcome many of our partners and new potential customers from around the world. During four days, we showcased our product range of Speculoos biscuits, crumbs and spread. ISM was once again a perfect opportunity to greet people in the industry, exchange ideas and discuss new private label opportunities. A big thank you to everyone who visited our booth. We look forward to turning these conversations into exciting new projects.

Looking for a partner for your next Speculoos project? Contact us to discuss how we can develop your private label together.