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Your brand, our quality

Our product range

The authentic taste of Belgian speculoos, backed by 70 years of international expertise. As the leading manufacturer of private label speculoos, we offer a wide range of products tailored to your needs. Discover our range and see what our private label expertise can mean for your business.

Speculoos

From large packages for retail to individually wrapped for foodservice, there is always a perfect speculoos.

Speculoos Spread

Fresh from the oven, we turn our speculoos cookies into a soft speculoos spread. Creamy or with crumbs for some extra crunch.

Filled Speculoos

We fill our speculoos cookies with a soft layer of cream filling, to add an extra dimension to our range.

Recipe for success since 1955 

For over 70 years, Willems Bakeries' speculoos has been known for its authenticity and reliable quality. By taking pride in these pillars throughout all these years, we have grown into the leading private label manufacturer of Belgian speculoos, speculoos spread and speculoos crumble.

More about us

Looking for a reliable private label partner?

Find out how a partnership with Willems Bakeries can grow your business and will treat your customers to the true Belgian speculoos flavour.