Willems Bakeries is excited to participate in PLMA Chicago on November 16–17! You can find us at booth #F2149.We’re also proud to introduce our new name: Willems Bakeries, formerly known as Willems Biscuits. With 70 years of experience, we are a leading manufacturer of private label caramelized biscuits, combining authentic Belgian taste with international expertise.

With the launch of our filled speculoos, we welcome a new member to the Willems Bakeries family. Two round, crispy speculoos cookies, filled with a creamy filling. Want to know more about the various packaging options? Contact us for more information. 

Every year, the PLMA Private Label Trade Show brings together the biggest names in private label market. This year, we made our mark with the introduction of the new Willems Bakeries new look and feel.  Visitors got to discover our refreshed branding up close and taste what makes Willems Bakeries stand out. Here's a look back at what was a memorable few days at PLMA 2026.